010516_YKMV_A10.pdf
January 5, 2016 • Page 10
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Year In Review | Books
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From Coloring Books To
Harper Lee, A Good
Year For Paper
publisher and senior vice
president of HarperCollins
Publishing, has a theory.
NEW YORK — From adult
“Possible the historic
coloring books to a new novel
nature of the publication made
by Harper Lee, it was a year
people want to own a physical
for unexpected
copy,” he told the AP.
hits and hits that
Paper even man“So much of the way kids exsold well in paper
aged surprisingly well
editions.
perience the world these days for romance novels,
As e-book sales
which have thrived as
is through a screen, but we
remain stalled at
e-books. According to
instinctively know that the best Harlequin’s execusome 25 percent
of the market,
tive vice president for
way to get kids reading is by
hardcovers and
North American marplacing a book in their hands.” keting, Brent Lewis, the
paperbacks held
steady at a time
majority of their sales
Jeff Kinney
digital has upended
are now from paper
the music, film and
editions; before the
television indusratio had been 50-50.
tries. According to Nielsen
print, according to the Abrams Amanda Bergeron, the head of
BookScan, which tracks
the digital Avon Impulse imimprint Amulet Books.
around 85 percent of the print
print, also sees improvement
“I’m not surprised that
market, sales of paper editions physical book sales of ‘Diary
for print books.
increased modestly in 2015. As of a Wimpy Kid’ outstrip e“A lot of people a few years
of early December, 571 million
books by such a wide margin,” ago got new devices, so like
units had sold, compared to
Kinney wrote in a recent email. anything that’s new and excit559 million in 2014.
ing you lean toward that for
“So much of the way kids
Coloring books for growna period of time,” Lewis said.
experience the world these
ups, a concept once as out
“And that shine has worn off
days is through a screen, but
of left field as, say, a second
a little bit. Some people have
we instinctively know that the
of work of fiction from Lee,
reverted back a bit to paper.”
best way to get kids reading
were the hottest trend. Led
Romance author Jennifer
is by placing a book in their
by Johanna Basford’s “Lost
Ryan has seen that change
hands.”
Ocean” and “Enchanted Forherself. She was first pubE-books have been most
est,” the phenomenon underlished in 2013 through Avon
successful in adult fiction,
standably caught on almost
with sales for Anthony Doerr’s Impulse and by the end of
exclusively in the print format, Pulitzer Prize-winning “All the
the year her “Saved by the
and Basford has no desire to
Rancher” series had attracted
Light We Cannot See” divided
change that. Numerous apps
a substantial following. This
equally between print and
have been designed for adult
year, with her “Montana Men”
digital even though there was
coloring, but Basford wants
novels, her work was finally
little difference on Amazon.
her work “experienced only on com between the cost for the
published in paper editions.
paper,” according to Penguin
“When I got into the paperhardcover ($15.29) and for the
Books publisher-senior vice
back market and was in bookKindle edition ($13.99).
president Patrick Nolan.
stores I thought my e-books
The price gap on Amazon
Simon & Schuster CEO
would outsell my paperbacks
also was small for the hardCarolyn Reidy noted the rise
because people knew me just
cover and e-editions for Lee’s
of coloring books and of books “Go Set a Watchman,” and
through e-books,” she said.
by YouTube stars, another
“But over the last year or
might have hurt digital sales.
genre that did especially well
Lee’s first work since “To Kill a so the digital sales have gone
in print. “Neither of these
down a little and my paperMockingbird” not only defied
categories was a factor before
back sales have gone up. I
the repulsion of critics by
this year,” she said.
have talked to other authorstaying on best-seller lists for
Paper all along has been
friends, and they have seen
months, but sold in hardcover
especially popular for nonficthe same thing.”
by a ratio of 4-to-1 over the
tion and children’s books, a
e-book.
tradition upheld for such top
Jonathan Burnham,
2015 releases as David McBy HILLEL ITALIE
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95 percent of sales were for
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