November 21, 2017 • Page 12 shop online at www.missourivalleyshopper.com Look Beyond Input Marketing Claims South Dakota’s “Mount Rushmore’s American Pride” Float Appears In The Annual Macy’s Thanksgiving Day Parade® BROOKINGS, S.D. - Collecting unbiased data from well-designed research can have a large impact on PIERRE, S.D. — R&B icon Smokey Robinson will perform on the “Mount Rushmore’s farmers' bottom. American Pride” float in the 91st Macy’s Thanksgiving Day Parade®. "Farmers spend millions For the eighth year in a row, the “Mount Rushmore’s American Pride” float will apof dollars on agronomy pear in the parade. An estimated 3 million spectators will watch from New York while Book 64 Easy Sudoku Puzzles by KrazyDad products each year. The more than 50 million television viewers watch nationwide. The goal of this effort by the best way to determine if Department of Tourism is to drive new and repeat visitors to the state and to generate a product or practice is brand Sudoku #5 awareness. Sudoku #6 effective prior to purchase Smokey Robinson will be joined by the South Dakota Department of Tourism’s or 9 5 2 9 4 6 1 7 implementation, is Mount Rushmore mascots. to ask for the data and The float will make its national appearance on NBC-TV on Thursday, November 23rd, research backing a com5 and noon in all time zones. 2 9 8 5 1 between 9 a.m. pany's claims," explained The South Dakota Department7 Tourism is comprised of Tourism and 4 South 8 Sara 3 of the 3 4 2 Berg, SDSU Extension Dakota Arts Council. The Department is led by Secretary James D. Hagen. Agronomy Field Specialist. 5 2 4 8 1 9 3 1 5 Berg is6 of a multipart state team of Extension 6 7 4 8 5 7 3 9 2 working topersonnel gether to clear up confu3 4 9 6 2 5 1 6 4 sion among producers In Print and Online! 7 2 1 3 1 3 4 when it comes to research. Together they have pub4 5 9 6 4 9 lished a series of articles which delve into four 2 3 3 2 9 5 6 4 research topics including: M I S S O U R I VA L L E Y © 2008 KrazyDad.com © 2008 KrazyDad.com replicated vs. side-by-side comparisons, how to set up on-farm research, inFill the puzzle so that every row, every column, and every terpreting research terms you read this section contain the numbers 1-9 withoutRrepeating a number. Sudoku #8 and data, and the topic of Sudoku #7 M I S S O U I VA L L E Y you know... Challenging Sudoku Puzzles by KrazyDad this article, interpreting 8 4 7 9 5 2 Sudoku #2 and clarifying ag product 7 6 1 3 2 4 8 9 5 marketing4 4 2 8 6 5 9 7 3 13 5 6 9 1 This is the fourth and 5 claims. 3 5 9 7 1 8 6 4 2 Call the 2 8 64 6 3 1 7 9 5 2 9 1 6 1 5 final article, written by this 9 1 3 8 7 2 4 5 6 Missouri Valley Shopper team, to help producers 6 4 7 1 9 5 2 8 3 see 3 6 7 2 1 3 9 at 665-5884 2 4 legitimate research 5 3 4 2 8 6 9 1 7 from biased information 1 9 6 5 4 7 3 2 8 8 7 3 or your ad4 place 8 2 9 sell inputs. 6stop by today! 7 to produced to 8 7 9 9 3 1 54 4 6 2 6 2 4 7 8 4 319 Walnut St. • Yankton To view past articles, visit 2 8 9 7 Sudoku #4 MV Shopper 665-5884 MV Shopper M I S S O U R I VA L L E Y M I S S O U R I VA L L E Y s 3 4 9 2 6 5 1 8 9 7 3 4 4 8 6 1 1 3 2 5 2 9 7 3 8 1 5 9 5 6 8 7 7 2 4 6 6 7 5 9 8 4 2 1 3 2 9 6 1 8 3 5 6 8 1 7 9 4 2 8 5 2 9 4 4 1 6 3 5 2 3 1 7 8 7 6 3 4 9 2 1 8 5 9 6 7 4 7 5 3 6 5 3 8 8 3 4 1 9 1 9 7 6 2 6 4 2 5 1 2 1 3 8 7 5 8 9 4 6 4 2 8 9 5 9 7 1 2 3 3 5 6 7 4 7 7 2 6 3 8 5 9 4 5 6 3 1 4 7 1 3 9 8 5 4 7 2 6 5 1 3 9 7 8 4 6 2 3 9 1 2 8 6 4 7 1 9 2 8 5 MV Shopper MV Shopper 3 8 6 4 2 1 7 2 9 6 5 3 8 9 1 7 4 5 7 5 5 2 9 4 8 6 4 3 1 7 4 9 9 1 4 2 7 8 1 9 6 3 5 8 5 9 3 4 1 2 7 5 8 4 9 6 3 1 2 5 6 7 2 9 easy 8 3 4 6 6 8 3 7 2 1 5 Last Tuesday’s Sudoku Solution #6 5 9 1 4 2 8 7 7 6 2 9 3 1 8 3 4 8 7 6 5 9 1 3 6 2 8 9 4 4 8 5 1 7 3 6 2 7 9 5 4 6 1 6 1 3 8 9 2 5 9 5 7 3 1 4 2 8 2 4 6 5 7 3 Sudoku #8 8 2 5 6 9 3 1 5 4 7 6 3 3 5 8 7 7 4 2 1 1 6 9 4 2 8 4 9 5 1 7 2 6 9 3 8 4 3 8 2 4 1 9 5 2 6 9 9 5 8 3 8 7 6 7 1 4 3 6 5 1 2 7 3 4 1 5 2 8 7 6 9 9 8 5 6 8 27 1 If advertising pays! 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However, some companies and institutions provide excellent data with honest results for farmers to choose from; even in these cases, one must understand how to interpret the data. "When a product is falsely promoted, often the customer is provided only baseline information needed to make a sale. It is vital that farmers take time to look over product information, ask questions and understand data presented to them," Berg said. "Marketing claims are not always falsified or skewed, but knowing how to spot poorly-backed claims can provide farmers peace of mind in knowing they are investing in products or adapting practices that have been properly tested." 2 6 Interested in MV2Shopper 3 INTERESTEDto IN THIS adSPOT? 7 3 this spot? Call 665-5884 place your here. 8 5 6 3 7 iGrow and search by Sara Berg's name. In addition to Berg, the team includes: Lizabeth Stahl, University of Minnesota; Josh Coltrain, Kansas State University; John Thomas, University of Nebraska-Lincoln. See through marketing ploys New on-farm technology provides many farmers with real-time data access. "With large amounts of data and fast access to information and product marketing, producing a commodity requires many decisions," Berg added. "Knowing that a product has been tested and shown to make a difference should be a deciding factor when making purchases. Yet, it is not that simple in most cases." The reason? Berg explained that although data may be included on packaging, sometimes companies leave vital information off when advertising because many view it as confusing and unnecessary. "False research claims or partial truths are found alongside accurate claims about quality products in marketing around the world," Berg said. "Separat- Moody Price STK F38329 $ 40,500 After Rebates 21,000 MILES LOCAL TRADE Moody Price STK A34114 $ 46,562 MOODY MOTOR CO. 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