shop online at www.missourivalleyshopper.com March 13, 2018 • Page 5 2018 Wildfire beefSD Travels East To Gain Insight Into Consumer Purchasing Decisions Awareness Month BROOKINGS, S.D. - A group of South Dakota cattle producers recently traveled to the east coast to learn more about what today's consumers want. "It's important that producers of beef have a clear understanding of what beef processors expect as well as what influences the buying decisions of everyday consumers," said Adele Harty, SDSU Extension Cow/ Calf Field Specialist and beefSD core team member. beefSD is an intensive two-year educational program designed and led by SDSU Extension to take participants to the next level in beef production. "Participation in beefSD is an excellent opportunity for beginning producers to increase knowledge and understanding of all aspects of the beef industry and develop the skills needed to be successful," Harty said. The beefSD tour began in Washington, D.C., where class members toured the North American Meat Institute, visited with Senate Ag Committee Staff, met with Commodity Markets Council President, Gregg Doud and visited the Australian Embassy. Then, the group traveled to Philadelphia and New York City. In New York, the group toured Strassburger Steaks, a family-owned meat procurement business; Stew Leonards of Yonkers, a family-owned grocery store chain; Hudson and Charles Butcher Shop, a locally- Poster Coloring Contest tened to what panelists had to share. "What surprised me most about the consumer panel was that they talked about not eating beef very often, citing that they didn't know how to prepare it or didn't want to spend more on beef versus another Rapid City, S.D. – May is Wildfire Awareness Month in protein source," said Sarah Myers a the State of South Dakota. To kick it off, the South Dakota Winner cattle producer." As we conDepartment of Agriculture’s Wildland Fire Division is calling sider eating habits in the Midwest, all kids, ages 3-12, to showcase their artistic abilities in this and especially rural areas, we need year’s Wildfire Awareness Month Poster Coloring Contest. to remember that beef isn't always This year’s entries will reflect the theme “One Less the center of the plate across the Spark, One Less Wildfire”. Kids living in South Dakota are country." eligible to participate. All entries must be postmarked by When panelists discussed purchasing decisions, Newell cattle pro- April 21, 2018. Only one entry per child is allowed and ducer, Theresa Bruch was surprised submitted posters must be completed by the child with no by the impact labeling had on those outside assistance. Each entry must include a completed decisions. "I was really shocked how entry form. Paint, markers, crayons, or colored pencils are mediums that may be used. much the millennials buy food off The contest will have two age brackets with a prize of trigger words such as antibiotic awarded to each group. free, hormone free and happy cows," submit the official “One she said. "It was also shocking to me • Group 1 (Ages 3-7) Contestantswww.missourivalleyshopper.com www.missourivalleyshopper.com Less Spark” poster. an ad. Call 665-5884 to place that their place of research fell on Pinterest if they wanted to gain more • Group 2 (Ages 8-12) Contestants submit the official “Campsite” poster. knowledge on what to eat." www.missourivalleyshopper.com A 665-5884 to place an toy www.missourivalleyshopper.com CallSmokey Bear plushad. will be awarded to the contest Throughout the week, beefSD winners in each category on or before May 31. Posters will classmates also took in various unique dining experiences to better not be returned. The coloring posters may be downloaded and printunderstand the opportunities of east ed from the South Dakota Wildfire Awareness Month coast consumers. Some of these Call 665-5884 to place an ad included: Old Ebbits Grill in Washing- website at this link: http://www.sdwildfireawareness. www.missourivalleyshopper.com com/#!coloring-contest/c1tkc. www.missourivalleyshopper.com ton, D.C.; Talula's Daily in Philadelin the Shopper! All submissions must be mailed to: South Dakota Wildphia and Keens in New York. beefSD is funded through a grant land Fire Division, Attn: Casey Warren, 3305 West South St., from the U.S. Department of Agricul- Rapid City, SD 57702 For more information, contact Casey Warren at ture Beginning Farmer Rancher De605.390.5831 or email casey.warren@state.sd.us. velopment Program. To learn more www.missourivalleyshopper.com www.missourivalleyshopper.com South Dakota Wildland to place an ad in the Shopper! Fire Division can be found on about beefSD, contact Adele Harty at Save or by e-mail. Tune-Up! 605.394.1722 $30 on a Summer ACFacebook by searching SD Wildland Fire and on Twitter @ SDWildlandFire. Agriculture is a major contributor to South Dakota’s economy, generating $25.6 billion in annual economic activJust give us a call and we’ll ity and employing over 115,000 South Dakotans. The South send out a nd & 3rd, 9th & 10th, 16 17th • Department Decemberwww.missourivalleyshopper.com th &Dakota1-3:00PM of Agriculture's mission is to promote, 2 qualified protect and preserve South Dakota agriculture for today www.missourivalleyshopper.com to place an ad in the Shopper! Bring Your Cameras! like Service Technician and tomorrow. Visit us online at http://sdda.sd.gov or find us on Facebook, Instagram and Twitter. 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In Philadelphia, the group toured Sysco Philadelphia, a large distributor of food products to foodservice businesses that distributes nearly 1.6 million boxes or $111 million of beef per year. During their tour of this facility, beefSD classmates took in a consumer panel coordinated by Sysco Philadelphia and the Pennsylvania Beef Council. The panel was designed to inform South Dakota producers on what consumers - specifically millennials - are looking for, where they find their information and what decisions they are making regarding their food choices. "What surprised us most was realizing that people rely so heavily on social media to get their information on what they eat and where they eat," said Ronda Wollman, a cattle producer from Pierre who was on the tour with her husband, John. "We as producers need to be watching what is being put out on social media so we can support what is accurate and correct what is wrong." John added, "It was very evident that producers need to be more active on social media to share their story so that the consumer can have a better understanding of where their food comes from and how it is raised," he said. The beefSD class was very engaged in the conversation and lis- of Transportation is now accepting nominations for consideration of persons to be inducted into the South Dakota Transportation Hall of Honor. 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